Thursday, August 22, 2013

No, it's not a mirage. It's Elmiraj!



General Motors recently debuted their newest Cadillac concept at the Pebble Beach Concours d'Elegance. If you haven't heard about the Elmiraj yet, it has garnered quite a bit of praise in automotive circles since the reveal. I mean, just take one look at the thing and you'll understand why. 




The design is clean and sharp. The long, smooth lines give the car a truly stunning, provocative look.

Cadillac fans have been patiently waiting for a new version of the CTS coupe. Well, it turns out they got much more than they bargained for at Pebble Beach. 

The first thing you notice upon sight of the front-end is the newly designed Cadillac emblem. No longer does it contain the "outdated" laurels, or wreath, that had previously surrounded the logo. Cadillac had released news of such a redesign, but nobody expected to see it so soon. The badge still maintains that authentic, luxurious feel.



Another eye-opening feature is the vertical orientation of the headlights. The large front-end lends to the design aesthetics. But that is not its only purpose. Under the hood you'll find a a whopping 500-horsepower 4.5-liter twin-turbocharged V8. The chassis is built on a light rear-wheel drive framework, apparently keeping performance in mind.

Moving to the interior, Cadillac spared no expense. Brazilian Rosewood was chosen for the trim. The dash gauges are a classic mix of analog and digital. Additional features include a front-facing camera and 10-inch navigation display that tucks neatly inside the instrument panel when not in use. 


Overall, it's a pretty daring move by Cadillac. 

The Elmiraj design director explains, "We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction."

It's a truly sensational concept from Cadillac and will leave many enthusiasts excited to see some form of production model emerge from it.

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